Salon Retail Reasoning with Matthew Lutos

Want to create a salon retail area but aren’t sure the best way to go about it? Or maybe you’re struggling for space and don’t know how to incorporate retail into your existing space?

Whatever your dilemma, our retail expert Matthew Lutos, managing director of Beauty Planet Salon Designs, has the answers. Here he tackles some of the most common questions when it comes to creating a retail area in the salon…

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I have a small salon and don’t have the space for retail. Any suggestions?

 

It’s more important to consider what you will do with your limited space. Often a metre wide will be enough! The important thing is to think about the environment you are creating- it is far more beneficial to have a small one metre retail area that works for you than a large area that doesn’t shift stock.

 

A custom built unit is obviously best. Olymp do some stunning retail units that can be made to measure, or if you’re on a budget and want to use an existing unit then think about how you can make a feature of the area through lighting. LED lights are inexpensive now and make a big difference to retail units- they really give the space its own identity.

 

Be wary of just using standard glass shelves in a handy alcove though- often just putting products on a shelf will look dull and you’ll struggle to create an ACTIVE salon retail area that talks to your customers. Remember, you are competing with supermarkets and the like and you need to look professional and ready for business- particularly as you are charging much higher prices than a supermarket.

 

 

 

I’ve followed all the ‘retailing rules’ and created a great space which is working well, but how can I draw more attention to the area?

 

The future of retailing is most definitely through moving media messages. This is something that Beauty Planet Salon Designs are really passionate about. Think about the way that people advertise on the tube line now- there are movie screens as you go down the escalators and wait on the platforms- and if you go to New York City, you’ll see shops with giant TV screens in their windows projecting their keys messages. This is the future of all retailing and salons are perfect models for this kind of client interaction. Small monitor placed in your retail display can have a sequence of messages and information on, which will relay all your key messages to your client- consider including lifestyle images; your own creative work; seasonal offers; product benefits etc. Today’s media technology is incredible and sleek, sophisticated monitors built into retail units will most definitely has dropped in price massively over recent years and I believe is well worth the small investment it requires.

 

Contact Beauty Planet Salon Design for assistance with salon retail services.

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New Salon Designs – Beauty Planet

Enjoying festive period? We are heading to new year 2014 very soon.

Its the best time to have something new in your salons to surprise your customers in the new year with the high quality salon furniture and striking salon designs.

Here are some salon designs by Beauty Planet and some Beauty Planet staff creating customer designs for your salons:

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Don’t forget to check out our website Beauty Planet Salon Design for more on commercial salon design.

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Don’ts of salon design by Matthew Lutos

Here are some don’ts of getting to know your customer and designing your salon by salon design expert, Matthew Lutos:

– Assume you know your customer. Even if you knew it five years ago, the demographics in your area could have changed.

– Waste money on features that you personally love but that will do nothing to add value to your salon. You may have always wanted a stunning water feature, but if you’re aiming at the middle market and want to be the “fast food” of hairdressing, then it’s a waste of money.

– Scrimp and save on cheap salon furniture and design. Getting the experts in to offer their design advice will be money well spent, and cheap furniture is not an investment and it won’t last in a busy salon environment.

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Don’t forget to visit Beauty Planet Salon Design website for assistance with retail designing.

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Salon design and salon fit outs

We recently did high profile salon design jobs which came out to be very successful. We strive hard to stay in customer’s best and give the best possible salon design services.

Check out our recent salon designs:

high profile salon design

salon design

Check out Beauty Planet team at work:

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If you are planning to refurbish your salon or get a new design for your salon, do get in touch with our professional team who are available to help you.

Check out our facebook page for more updates on our work.

 

Salon refit tips by Matthew Lutos

How do you get to know who your clients are? How do you design salon to suit them?

Matthew Lutos, managing director of salon furniture company, is an expert in salon design and says painting a picture of your typical clientele should be the starting point for any design or salon refit.

“If you’re happy reacting to whatever clients happen to come your way then fine, but if you’d prefer to get a grip on your business and actively lead it to where you believe it should, its important to understand your customer profile. And its especially key when planning a refit.” explains Matthew.

Scouting around the area and seeing what businesses are busy and which ones have closed down will tell you instantly what type of salon should work. “A quick look around the neighbourhood will quickly tell you who your client is, Is the salon surrounded by boutiques and smart gastro pubs, or is it all chain-stores and discounted shops?” asks Matthew.

Assess who will be spending money in your salon and really consider the type of environment they would expect.

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Visit Beauty Planet website for more on salon furniture services.

 

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Hot News – Beauty Planet Salon Design

Hot News – Salon Design finalist in the British Hairdressing Business Awards 2013.

Huge Congratulations to Guy Christian – Cardiff who is a finalist in the Salon Design Category. Courtesy of Beauty Planet Salon Design. Winner will be announced on 9th September 2013.

Take a look at the image below from start to finish salon design.

salon design news

Don’t forget to check out our coolest salon furniture. They are available on leasing options as well.

salon chair salon chair beauty planet salon product salon furniture

We have more variety in salon furniture… backwash, Styling mirrors…. Visit our website.

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Check list for salon retail – Beauty Planet

Matthew Lutos, owner of Beauty Planet Salon Design, has professional experience of over 10 years in the field of salon designing and retail sale.

Check out some tips by Matthew for salon retail:

  • Change your mind – set. The quicker you can start thinking that retailing will benefit your business, the quicker you’ll start making money.
  • Look at the competition. Visit high end department stores and see how they display their retail – notice how immaculate the displays at all times.
  • Look at the products you are retailing and ask yourself if you have a comprehensive range which does not have too many duplicated items.
  • Make sure every product is clearly labelled with point of sale material.
  • Invest in decent salon furniture. Check out Beauty Planet salon products range.
  • Keep the retail area spotless- always.

 

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Don’t forget to check out our website for more information on salon refurbishment services.

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