Salons Projects – Beauty Planet

Beauty Planet Salon Design has recently worked few major salons…

Check it out:

Andrew Collinge

andrew collinge salon project

salon design project salon design project

Andrew Collinge is one of the most sought after hairdressers in the world and an International Ambassador for the industry. There are very few areas of the hairdressing industry that have not benefited from the influence, creativity and expertise of Andrew Collinge. There are now six Andrew Collinge salons, a male grooming and barbers, two Graduate salons and a Training Academy in the North West.
Beauty Planet Salon Designs has created 3D for Andrew Collinge salon.

Buffy Hair Studio

buffy hair studio salon project

salon design project salon planning

Every detail of Buffy hair studio designed for comfort and functionality, to give you the best possible experience.
Their team love it as much as our clients, creating an atmosphere of joy in excellence that extends to everything they do.
Buffy focus is always on the highest standards of excellence. Not just in their expertise, but in the warm welcome, their attention to detail and consistency. They care from their animal and eco-friendly fairly traded products, to the tips to make you look your absolute best – for your special occasion, for every day.

Visit our website for more images of our recently completed salons.

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New Website Launched – Beauty Planet

Beauty Planet Salon Design has launched new website with improved design and more services. We’re really excited to have launched our new website which we believe helps our clients both new and existing, get to know Beauty Planet better. If you take a look around the site, you’ll get a pretty good idea of who we are and what we do as a company as well as lots of testimonials and photos of our latest completed projects.

new website beauty planet

Call us on 0208 487 5874 / 07970 188 134 for salon design and refurbishment services.

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Salon Design Changes in Budget

A FRESH SALON DESIGN WITHOUT BLOWING THE BUDGET

Keeping one step ahead of the competition and ensuring your salon is in immaculate condition doesn’t have to entail blowing the budget on a complete refit. There are plenty of ways to refresh and revamp on a small scale with big results.

Matthew Lutos, managing Director at Beauty Planet Salon Design explains: “When times are tough on the high street it is the finer details that filter out the salons that will stand the test of time. Not everyone can afford new salon furniture, but everyone can make sure that the furniture they do have is spotlessly clean. Scruffy skirting boards, stained tiles at the backwash, sinks that don’t sparkle, and chrome fittings that aren’t polished are all details that make a salon stand out.”

If you’re on a relatively small budget then you need to think about what you , your salon and your clients will benefit from the most. But whether it’s a whole new area you’re concentrating on or the salon a s a whole, it won’t hurt to clear some space.

Start by getting rid of anything that you no longer use. A simple declutter can do wonders for freeing up some extra space in a salon and many hands make light work so get the whole team to help get the job done quickly.

Matthew says: “Everything should be up to date and current- we’re in the trends business so clients don’t want to read magazines with last season’s trends nor do they want to see a poster for a promotion that’s no longer active.”

Look at your window display and if it’s cluttered and promotes mixed messages then think about removing some of your display material. Think about what you want your salon to say to your clients and work with your team to create it. For a small budget you could create new marketing material, invest in a retail display and even get a screen in your window for videos. Whatever your budget, open up the discussion with your staff to drum up some new ideas and allow creativity to flow.

Even if you have no budget you can transform the look of your salon creating a bright and airy environment with some minor additions- and deductions!

“Invest in fresh flowers weekly and create as much space as possible by removing old cupboards or units that aren’t really utilized and wherever possible have sunlight and fresh air in abundance,” advises Matthew.

When it comes to the walls, paint is the cheapest, easiest way to freshen up but Matthew suggests: “Consider adding a feature wall with a printed wallpaper- it doesn’t have to cost a lot, can be changed frequently and you can literally just focus on one wall,” Matthew says.

As always a splash of paint can have fantastic results but remember to use your budget wisely; you don’t have to decorate throughout to have a new look. Inevitably, areas that are hardwearing such as around the foot bars will need touching up so allow a proportion of your budget to be on refurbishing these areas.

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Above all, the one thing that requires no budget whatsoever is taking pride in the details. The responsibility lies with everyone in the team to ensure this happens and if standards are kept high in housekeeping then customers are confident that they will stand as strong in everything you do.

Matthew warns: “Tatty towels and stained gowns shout everything but professionalism. They should look nice and smell nice- don’t think clients won’t notice the odd stain here and there. They will and it won’t impress them.”

Visit our website for more on salon design expert ideas.

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Salon Retail With Matthew Lutos

A realistic way of looking at it is that for every customer who is tightening the purse strings by prolonging their visitor to the salon, there are many clients who are exceptionally open to buying products and whose average spend can easily be topped up. Even if every loyal customer ups their spend by adding one retail product to their bill, the figures will be in a much healthier state.

Capturing this market is key and Matthew Lutos, Managing Director of Beauty Planet Salon Designs, has helped many salons improve their retails sales, even when the economy is looking decidedly dodgy.

Matthew’s background, includes his company Beauty Planet Salon Design which specialises in designing salon retail environments for premium hair and beauty brands.

“Retail, if done properly, should give a salon in excess of 15% of turnover. In some cases a lot more. If you are getting any less than this then something is missing in your retail set up. The key is being as smart about how you present your products similar to the retailers in somewhere like Selfridges”, say Matthew.

“When you are thinking about salon retail, think like the premium retailers but remember that you and your team have a crucial selling edge over them, and that is your expertise. Extra revenue is out there to be made but it is vital that salon owners create the right retail environment if they want to take full advantage of this opportunity, “adds Matthew.

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Look like you’re actively ‘selling’

So many salons have retail displays that look like they could just be there for the stylists to use. Think about the positioning of your retail area in relation to the waiting area. The products and messages should be talking to those clients.

Get in touch with Matthew Lutos for expert advice on salon design.

Salon design and salon fit outs

We recently did high profile salon design jobs which came out to be very successful. We strive hard to stay in customer’s best and give the best possible salon design services.

Check out our recent salon designs:

high profile salon design

salon design

Check out Beauty Planet team at work:

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If you are planning to refurbish your salon or get a new design for your salon, do get in touch with our professional team who are available to help you.

Check out our facebook page for more updates on our work.

 

Salon Retail Reasoning – Beauty Planet Salon Design

Want to create a retail area in your salon but aren’t sure the best way to go about it? Or maybe you’re struggling for space and don’t know how to incorporate retail into your existing space?

Whatever your dilemma, our retail expert Matthew Lutos, managing director of Beauty Planet Salon Designs, has the answers. Here he tackles some of the most common questions when it comes to creating a salon retail area…

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I have an existing salon retail area that is not doing particularly well, but I don’t have a huge amount of stock. Could this be the reason why are stock levels that important?

Absolutely – stock levels are a major factor and you should always have your retail area well stocked with a wide variety of different professional products to choose from. It is really important that you look like you are open for business and that you have the image of a professional retailer. You are never going to achieve this unless you are well stocked up.

Fully stocked shelves with variety invite people to reach out and buy, whereas shelves that are low on stock and minimal will look like a display that’s not for sale. People won’t buy from something that looks like a display but they will buy from something that looks like a professional retail area. Look at supermarkets and department stores and the way they display their products- there is a reason why they pay people to constantly fill the shelves. And ensure variety.

I don’t have prices on my products because I’m scared the price will put people off and stop them from buying. Am I right?

Actually the worst thing you can do is not price your products. Think of any other professional retail outlet and imagine if they did not price things. Instantly you would buy less because you would be too embarrassed to ask or would not be able to make an informed decision without the price knowledge. Research has shown that out of all the people who do nut buy professional products from a salon, more than 70% of them do not do so because they do not know the price.

In the UK in particular we do not like to ask how much something is, because we do not want the embarrassment of declining the purchase and looking as if we cannot afford it. My recommendation to salons is to buy a nice piece of acrylic and use it to display prices on. By pricing everything you are also immediately delivering the message that you are open for business.

Should I be displaying information about the salon products or is that not necessary? I don’t want to put people off with information overload…

Always display information on the products and don’t be afraid to educate people. In salons the retail area is usually by the waiting area/reception, so often clients have a few minutes to browse. Giving them information on each product is simply giving them a reason to buy that product- people need solid reasons to pay a considerably higher price for your professional hair care products. You need to make your retail area active and the only way you will do that is by clearly pricing and pointing out the benefits of each product. This should always be kept simple and concise- don’t blind clients with science, but simply tell them in bullet points or in a few words what the product does and who it is suitable for. By doing this you are instantly connecting with them and giving them reasons to buy.

Research tells us that over 75% of people buying in hair and beauty salons make their decisions in the salon at point of retail. People don’t tend to think about it and come back so you only have one chance to make a convincing proposition about the product’s benefits. After all you are asking them to often pay three or four times the price of a hair product in a supermarket. So education on professional products benefits is critical.

Read More on Salon Retail here

Contact us for more information on salon design services.

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New Salon Products – Beauty Planet Salon Design

Beauty Planet Salon Design has recently new family of salon products.

Check out these salon products:

salon products cheap salon product salon mirror beauty planet salon design beauty planet

AILEENS:

“Design ideas were knocked about between myself, Judith & the shop-fitter, until plans were tweaked to suit the needs of the salon. Happy with the ideas and input from Judith who was a very nice person and I hope to see her again soon. The salon is going well and the design suits all age groups, so they are all catered for.”

Read More customer review about our salon design assistance.

At Beauty Planet Salon Design, we also provide bespoke salon furniture service which means we make salon furniture at request as well.

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