Salon refit tips by Matthew Lutos

How do you get to know who your clients are? How do you design salon to suit them?

Matthew Lutos, managing director of salon furniture company, is an expert in salon design and says painting a picture of your typical clientele should be the starting point for any design or salon refit.

“If you’re happy reacting to whatever clients happen to come your way then fine, but if you’d prefer to get a grip on your business and actively lead it to where you believe it should, its important to understand your customer profile. And its especially key when planning a refit.” explains Matthew.

Scouting around the area and seeing what businesses are busy and which ones have closed down will tell you instantly what type of salon should work. “A quick look around the neighbourhood will quickly tell you who your client is, Is the salon surrounded by boutiques and smart gastro pubs, or is it all chain-stores and discounted shops?” asks Matthew.

Assess who will be spending money in your salon and really consider the type of environment they would expect.

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Always follow the money – Salon Design Experts

Knowing your customer is vital for any business, but it’s particularly important when it comes to designing a salon. You don’t, afterall, want to part with large sums of cash designing an environment that really doesn’t appeal to your market.

But how go get to know you clients are, and when you do know, how do you design your salon to suit them?

Matthew Lutos, Managing Director of salon furniture company, is an expert in salon design and says painting a picture of you typical clientele should be the starting point for any design or refit.

“If you’re happy reacting to whatever clients happen to come your way then fine, but if you’d prefer to get a grip on your business and actively lead it to where you believe it should be. It’s important to understand your customer profile. And it’s is especially key when planning a refit,” explains Matthew.

Scouting around the area and seeing what businesses are busy and which ones have closed down will tell you instantly what kind of salon should work. “A quick look around the neighbourhood will quickly tell you who your clients is. Is a salon surrounded by boutiques and smart gastropubs, or is it all chain-stores and discounted shops?” asks Matthew.

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Assess who will be spending money in your salon and really consider the type of environment they would expect. “Do you have offices or is a college right on your doorstep? Who’s got the spending power locally and who is currently taking their money? If you are the only hairdresser in town, it may well be that ‘everyone’ truly is your client. But if you are based in a bustling market town with only a distinctly average salon for competition, the door is wide open for you to welcome the wealthy, more discerning customers inside,” says Matthew.

Obviously there will always be exceptions of salons to attract the majority of their client from outside the area, but generally speaking knowing your client will make or break your business.

Having determined who your customer is, you should have a good start point for your salon design. It’s sounds obvious, but it’s so important that if you’re appealing for a young students and professionals that you opt for a design that’s fresh and funky, or if you’re in a village full of wealthy retired couples then keep it classic and stylish all the way. “In any salon refit. It’s so important to remember that you’re primarily setting out to please your clients. It’s so easy to design a salon based around what you personally like, want, and think your clients will appreciate, but is it truly what your clients want from a salon?”

Working with materials such as wood and stone will give your salon a more traditional feel, whereas glass and metal definitely have a contemporary feel. Classic browns, blacks, creams and neutral tones will appeal to a more conservative client base, whereas raw brickwork fused with loud wallpaper and brightly coloured styling stations will attract a younger more fashion-conscious crowd.

The amount of space you dedicate to each styling station will also have an effect on the overall feel to your salon, and is something Matthew says should always be considered. “Don’t instantly think that having more styling stations will increase your turnover – It’s not always the case. Sure, if you want to create a bustling, hip almost nightclub environment, then by all means needs lots of stations to get this feel, but if you’re aiming to attract the big spenders who want luxury, then give them space to relax and feel pampered,” he says.

Additional luxuries that gives you salon a point of difference are also a major factor in justifying higher prices that the compensation. “ That might mean installing a juice bar, or serving champagne. or perhaps installing free Wi-Fi if you’re appealing for younger professionals,” adds Matthew. “Equally, if it’s students you’re trying to appeal to then the latest magazines, music videos one the TV and free beer is a must to get them through your door!”

So it seems there are rights or wrongs when it comes to designing the ideal salon, because what works on one high street, won’t necessarily work on one a mile away.  Know your customer, focus on their needs and then just go for it. If ever there was a time to put your personal design preference to one side and let you customer, or potential customer, dictate the style of your business, this is most definitely it.

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Salon Design Tips by Matthew Lutos

Matthew Lutos – Managing Director of Beauty Planet Salon Design offers his top tips for giving your salon a summer spruce up on a shoestring….

1.De-clutter and let the light in!

One of the biggest design mistakes that salons make is that they fill their window with posters and promotional displays, to the point that no one can see in. Your window is your biggest showcase and whilst I would advise on having some imagery, don’t overdo it. Less is more – if you’ve got your entire window space filled with clutter, potential clients won’t know where to look.

 

2.Get some flowers in

It may sound obvious but flowers make such a difference to the look and feel of a salon. Putting fresh flowers on display will guarantee a reaction from your clients and they won’t fail to notice them.

3.Get a light box and rotate the images

Wall-mounted light boxes are an inexpensive way of displaying imagery and it looks extremely effective for salon design. You can have any image put on a transparency to fit the box, and then change it according to the season. It’s perfect for displaying a brilliant blonde for summer.

4.Spring clean

Once the sun shines it’s amazing how much the dirt shows up. It’s amazing how when you’re faced with the same thing every day you stop seeing the detail that can make all the difference. Ask someone you trust to do a mystery shop and pay attention to all the details. Make sure that you grasp the opportunity to de-clutter, clean and freshen up the salon.

5. Give one wall a revamp.

Sometimes it is worth choosing a wall that is not a major focus in the salon, and rather than painting it, wallpaper it. You can change the wallpaper on regular occasions and the cost is minimal. Summer is a brilliant time to put something fresh and new up.

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Basic Guide to buy Salon Furniture

Matthew Lutos is a Salon Design expert. Here are some of his top tips when buying salon furniture or salon planning.

1) Always ask a salon furniture supplier if the seams are single stiched, and if the fabrics are tested and if so, how. The frames of chairs are also important. The wood that the seat is made from should be a hardwood, such as beech, which is exceptionally durable. It sounds dull, but ask the manufacturer what wood the chair is made from and if you’re not convinced it is a solid wood, ask how durable it is.

2) Salon chairs, backwashes and reception desks should be your main area of investment. A reputable joiner will be able to custom-make your salon styling stations that will last alifetime; but only a reputable salon furniture company can supply you with great quality chairs and backwashes that have been built for a busy salon.

3) Think of the logistics….measure up! You may have found the chair or backwash of your dreams, but make sure you do your homework and check the measurements are suitable for your salon. Large sunken chairs may look the part, but if you’ve only got a small salon you’ll need to keep your salon furniture as small and compact as possible.

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Always follow the money – Beauty Planet Salon Design

Always follow the money

Knowing your customer is vital for any business, but it’s particularly important when it comes to salon design. You don’t, after all, want to part with large sums of cash designing an environment that really doesn’t appeal to your market.

Do’s of getting to know your customer and salon design by Matthew Lutos, a salon design expert.

– Research the area well and as well as looking at the businesses that are doing well, find out what businesses have failed in the past.

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– Visit the competition and see what type of clients they are attracting. If they aren’t attracting a large chunk of the market then think about how you can capture them.

– Consider your materials carefully. Think about exposed brickwork and pipes if you want a modern ‘New York Loft; feel to you salon, or perfectly clean plastered walls for a more classic and sophisticated feel.

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Stuck in your Salon Design. Need help?

Matthew Lutos, a salon design expert, sharing some advices and experience that will lead to salon innovation.

1) Price and label all your salon products : Once you have your perfect product selection which is nearly well-selected, make sure you have clear pricing and a short description outlining the benefit for every item. The majority of times people would rather not buy than ask the price. Prevent this by clearly pricing your stock. In addition, highlight each product’s key benefits and the hair type is most suitable for. This can be really brief and concise, but will give shoppers reasons for buying and engage them with your display.

2) Use lighting to enhance your display : Simple LED lighting can instantly transform a salon retail area and the shelving, whilst drawing attention to the area. Again, look at how beauty halls and department stores use lighting, particularly with retail hair and beauty products. This is an inexpensive way of retailing like the experts.

3) Give your team the knowledge : There’s no doubt that retailing can dramatically increase your turnover, but it is something that the whole team need to get behind. Salons that are successful with retail do so because each team member knows about the product benefits on offer.

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Buying Salon Furniture Tips

Are you planning to buy salon furniture for your new salon?

Here are some top tips by Matthew Lutos, Salon design expert:

1) It’s all in the salon furniture detail : Always ask salon furniture supplier if seams are single or double stitched, and if fabrics are tested and if so, how. The frames of chairs are also important. The wood that the seat is made from should be a hardwood, such as beech, which is exceptionally durable. It sounds dull, but ask the manufacturer what wood the chair is made from and if you are not convinced it is a solid woon, ask how durable it is.

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2) If you can’t find the styling stations for salons that you want, dont dismiss having them made… : Chairs, backwashes, salon reception desks should be your main area of investment. A reputable joiner will be able to custom – make you styling stations that will last a lifetime, but only a reputable salon furniture supplier company can supply you with great quality chairs and backwashes that have been built for a busy salon.

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3) Try before you buy : The first generation of massage chairs tend to be the least uncomfortable, so opt for the recent second generation shiatsu chairs – they really make the backwash experience worthwhile. My advice is to sit and test them for a while, check them that they multiple speed and pressure functions and get a second opinion with regards to the comfort factor.

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