How do you get to know who your clients are? How do you design salon to suit them?
Matthew Lutos, managing director of salon furniture company, is an expert in salon design and says painting a picture of your typical clientele should be the starting point for any design or salon refit.
“If you’re happy reacting to whatever clients happen to come your way then fine, but if you’d prefer to get a grip on your business and actively lead it to where you believe it should, its important to understand your customer profile. And its especially key when planning a refit.” explains Matthew.
Scouting around the area and seeing what businesses are busy and which ones have closed down will tell you instantly what type of salon should work. “A quick look around the neighbourhood will quickly tell you who your client is, Is the salon surrounded by boutiques and smart gastro pubs, or is it all chain-stores and discounted shops?” asks Matthew.
Assess who will be spending money in your salon and really consider the type of environment they would expect.
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