There’s one sure way of increasing your turnover without employing a new team member – that’s by boosting your retail sales. In order to do that, you need to engage in a little light housework.
“Firstly, you need to look at the salon products you’re offering and question how many do the same thing. If it’s confusing for you, it will definitely be confusing for the consumer.” says Matthew Lutos, who specialised in designing salon retail environments before becoming Managing Director at Olymp UK.
Every time a new product is introduced to your salon, take the time to educate your staff about it. “The more training they receive about the your salon products, the more equipped they’ll be to sell and recommend products to others.” says Aviva Kassel, Retail Brand Manager for P& G Salon Professional.
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