Matthew Lutos is the managing director of Beauty Planet Salon Design. Matthew’s background is in designing high-end retail environments, so competing for sales is something he truly gets.
He advices “Make sure all your products signposted really clearly, with the basic information on each point of the sale tag. Customers want to know what the product is, what it does, if it’s suitable for their hair type and how much it costs. Establish that its worth paying for.”