Matthew Luto’s background is in designing high-end beauty units, so competing for sales is something he truly gets.
*Change your mind-set. The quicker you can start thinking that retailing will benefit your business, the quicker you’ll start making money.
*Look at the competition. Visit high end department stores and see how they display their retail – notice how immaculate the displays (and the sales people are) at all times.
*Look at the products you are retailing and ask yourself if you have a comprehensive range which does not have too many conflicting items.
*Make sure every product is clearly labelled with point of sale material.
*Invest in decent furniture. Check out Olymp’s range of retail displays for something really impressive.
*Keep the retail area spotless – always.