Matthew Lutos, salon design expert and owner of Beauty Planet, is giving some advice how to make a lasting impression with excellent designed salon retail area.
Some 99% of salons will place their salon retail area at the front of the shop, so this zone will create undoubtedly first impression about your business.
Salon Retail should account for in excess of 15% of your turnover, so getting this area looking right will make a considerable difference to the bottom line. Salon Products should be strategically placed in view of waiting clients. Every single shelf should display prices and there should be description of what each product does to help explain why customer should spend £15 on a salon product rathere than £4 in supermarket.
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