Always follow the money
Knowing your customer is vital for any business, but it’s particularly important when it comes to salon design. You don’t, after all, want to part with large sums of cash designing an environment that really doesn’t appeal to your market.
Do’s of getting to know your customer and salon design by Matthew Lutos, a salon design expert.
– Research the area well and as well as looking at the businesses that are doing well, find out what businesses have failed in the past.
– Visit the competition and see what type of clients they are attracting. If they aren’t attracting a large chunk of the market then think about how you can capture them.
– Consider your materials carefully. Think about exposed brickwork and pipes if you want a modern ‘New York Loft; feel to you salon, or perfectly clean plastered walls for a more classic and sophisticated feel.
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