Pricing Salon Products – Beauty Planet

Looking to increase your salon turnover?

Matthew Lutos, MD for salon furniture company Olymp UK, comes from a background of designing retail environments for premium beauty brands.

PERFECTING PRICE POINTS
According to Lutos, pricing the salon products is also a must because customers don’t want the embarrassment of asking how much something is. “The majority of people would rather walk away than ask the price,” he says.

Finally, he recommends salons should have testers on display so anyone can touch, smell and experience the product before they buy. Testers are so important and you can guarantee they will help sell more products,” he says. “People want to smell the ingredients, not just read about them on the bottle.”
If retailing is something you’ve managed to master, then you’re no doubt laughing all the way to the stock room. But if on the other hand you’re still in the mindset that salon design professionals aren’t sales people, it’s definitely time for a change of direction. Good retailing can considerably increase your profits and most importantly, completes the service you’re offering.

salon product

salon refurbishment

Contact us today for more salon refurbishment services.

Advertisements

One thought on “Pricing Salon Products – Beauty Planet

  1. amasheena says:

    I like the display feature, as centre of attention in reception area design. A compliment to this salon reception desk would be a portable unit with these same features for travel and special events.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s